Messaging Masterclass
Write Your Messaging Strategy With my PSO Framework
Articulate your value proposition with an audience-first approach. Use my 3-step PSO framework with video lessons and exercices. Within 2 hours, you'll have your set of messages ready to be tested.
🔑🔓 Access the Masterclass NowA Bad Messaging Strategy Will Kill Your Business
Lack of Clarity
Your audience and prospects don't really understand what you are doing.
No Consistency
Changing your messages all the time leads to confusion.
Marketing Debt
Bad messaging creates long lasting positioning problems.Â
Good news: I've Created and Used a Simple Messaging Framework for 8 Years
I've worked on over 320 marketing projects and I always start with a messaging strategy. For this, I use the PSO framework for a simple step-by-step writing session. I'm going to teach you how to use it in this masterclass.
Write Your Messages with my PSO Framework
Clear Messaging
Finally get a set of messages ready to be published for your business.
Simple 3-Step Process
Apply the framework in 3 steps during the masterclass.
Audience-first
Get results by starting from your audience's problems.
“Pierre's insights are not only strategically sound but also very actionable. After applying his frameworks, you know exactly what to do. It's a playbook, so you can re-iterate the tactics over and over again. It reduces the confusion and complexity that often accompany those that work on marketing strategy.”
Aurelija
Why Does the PSO Framework work?
Because it's deeply rooted in your target audience's needs and problems.
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This Messaging Strategy Helped me to get Million of Views Online.
I don't write messages for the sake of writing messages. The goal is to be relevant for your audience, and sell your offers.
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đź‘‹ Hello, I'm Pierre and I'm a B2B Content Marketer
I'm a B2B Marketer and entrepreneur with 8 years of experience, I've worked on over 300 Marketing projects. I co-founded a business, scaled it to 7 figures, and then sold it. We went from $0 to $1M in one year and a half using content, social selling, and ABM.
During the past 2 years I’ve helped 75 clients (startups and corporate ventures) to build and execute their Marketing Strategy. Everyday, 65,000 people view my marketing content.
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Here is what you will learn inside the masterclass:
1 - The 1st Mistake Killing Your Messaging
2 - What Makes Good Messaging?
3 - Understand the PSO Framework
4 - Write your Messages: The Bridge Exercice
5 - Organize And Prioritize (Exercice)
6 - Write Your 1 + 3 Headlines (Exercice)
Bonus 1 - 4 Ways to Test your Messages
Bonus 2 - My Messaging Breakdown
Start now: Write Your Messaging Strategy with this 1-hour Masterclass
Learn my PSO framework that I've used in the past 8 years to write messaging strategies for 320 projects. My 260+ students are using it right now.
